They Got It Wrong: Science: All the Facts That Turned Out to Be Science Fiction by Graeme Donald

Author:Graeme Donald [Donald, Graeme]
Language: eng
Format: epub
ISBN: 9781621450092
Amazon: 1621450090
Publisher: Readers Digest
Published: 2013-03-20T23:00:00+00:00

Carrying on Regardless

Finally, in 1962, Vicary himself admitted that it had been a scam: There was no such thing as subliminal messaging. He had invented it all in an attempt to save his failing consultancy. Despite these revelations, the bandwagon Vicary had so deftly put in motion refused to listen.

No matter how loud or how often Vicary protested that subliminal messaging was nothing more than a scam, the world failed to listen. Studies conducted in 2006 show that in America today, more than 80 percent of people—including those who work in advertising or teach psychology—still believe in the sinister power of subliminal messaging. Current opinion was certainly bolstered by the author Wilson Bryan Key (1925–2008), who during the 1970s and the 1980s became the self-styled guardian against such evils.

Despite impressive academic credentials, including a PhD in communications and a membership to Mensa, Key was a firm believer in the power of subliminal messaging. He claimed that three of the ice cubes in a Gilbey’s Gin ad contained the letters S, E, and X discernible within their structure; he even saw the same word if the perforations along the edge of Ritz Crackers were joined together. Key stood watch for the Christian Right lobby, forcing the multinational product company Procter & Gamble to abandon its logo of a grey-bearded man posing as a moon because he claimed the figure “666,” the number of the Beast (see “666 or 616?”), was discernible in his facial hair.

Mini Myth

666 or 616?

Did you know that the original “number of the beast” is 616, not 666? Many new testament manuscripts refer to the number 666, but in older Greek texts it’s 616. Movies, TV shows, and rock albums that have used 666 to symbolize evil may have been misled.

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